When it comes to getting your company’s presence a more widespread audience, very few advertising strategies carry the same amount of weight quite like creating a business content marketing video. However, a good video is more than just a steady camera and a poised spokesperson; you also need a rock-solid marketing strategy, too. If you’re looking to boost your brand through a video marketing campaign, but you’re not quite sure where to start, then take note: these five tips can help make your company’s marketing video a resounding success!
Master Your Brand
One of the most important aspects of creating a profitable marketing video is making sure your brand is coherent across all types of media. If your website has a serious tone, but your video is unexpectedly lighthearted and playful, then your audience may be turned off by your presentation.
Relate to Your Audience
Just as you need to maintain consistency in the presentation of your brand, you also need to make sure you don’t alienate your audience by misunderstanding who they are. If you’re targeting millennials, then you don’t want to take on a style that doesn’t connect with them. Conversely, if you’re looking to capture a more mature audience, then pop culture references may fall flat.
Pick an Objective
Once you know your brand and your audience, you then need to finalize an objective for your marketing video. Is your goal more conversions? Are you trying to drive traffic to your website? Without a clear purpose in mind, you may wind up with a jumbled, confused mess on your hands that costs you more money in the long run.
Track Your Results
After you introduce your marketing video to the public, the next stage is monitoring its effectiveness. It can be very exciting to see the results pour in, especially if your video is generating the right amount of buzz to help your company grow in reach. Conversely, it can be equally disappointing to discover that your marketing video completely tanked. Either way, you won’t know unless you carefully track your metrics after releasing the video.
Revise as Needed
If you discover that your video didn’t have quite the impact that you had hoped, it may mean that you need to revisit it. Sometimes it may be as simple as modifying your tone. Other times you may need to start from scratch and take a brand-new approach to it. That said, you don’t want to mess with a good thing. If your video is doing precisely what you wanted it to do, then you may not need to make any changes to it at all. Of course, none of this can happen without a skilled and professional video production and editing team on your side. To learn more about how we here at CinemaViva can help bring your next business marketing video to life, please don’t hesitate to contact us today!