It’s Time to Hit the Record Button – Planning A Corporate Video Production Strategy
It’s really no secret that video is used more and more for marketing strategies. It’s fast, it’s visually appealing, and studies prove that people gravitate more towards watching video than any other content platform.
Regardless of positive research results, it’s not uncommon for business owners to be on the fence about creating a corporate video. Most companies feel that their story isn’t compelling enough or that they’re simply not big enough to invest money into corporate video production. We hate to the be the bearer of bad news, but you’re wrong. If conducted correctly, your corporate video production strategy can easily increase your visibility and, ultimately, your revenues.
Why is Video so Important?
Video is extremely accessible, and as a direct result of the internet, people have been conditioned to want information immediately. Furthermore, YouTube, Facebook Live, and Snapchat have programmed people to want their information visually, fast-paced, and in bite-sized chunks. As a result, the fast-paced capacity of video content to be digested will only continue to garner more attention in the future.
Simply put, video appeals to everyone. It doesn’t matter the industry, the company size, the job title, the experience, or the location; video is used to target everyone and anyone who’s willing to watch.
Benefits of Corporate Video
If a picture is worth a thousand words, imagine the impact a video can have. Video is proven to be more engaging, more memorable, and, most of all, more effective. As popular as video content is, many businesses are still in the dark about how to use corporate videos to promote their products and services, and some have no idea where or how to get started.
Your business can benefit in multiple ways from corporate videos. A video gives your customers a behind the scenes view of your product, company, and ownership. When using corporate video, you can not only get better visibility, but you can better relate to your customers through personal experiences. From digital effects to animation to practical effects, at CinemaViva, we have the skills to bring the client’s vision to life and leave a lasting impression.
Corporate Video Production Strategy
Whether you’re new to the idea or have been producing corporate videos for a few years, there is still an opportunity to improve your video strategy. A production company can help give you pointers for a campaign strategy, all the way to planning and implementing your entire video production. A strategy is essential because it enables you to identify the goals for your videos. It directs where you want to promote your videos and how to evaluate the success of your campaign.
Here are some quick tips for planning your corporate video.
Know Your Budget: Before planning an in-depth corporate video, it’s best to have a budget in mind. However, you still want to leave a little room and see where your plans lead you.
Have Set Goals: When producing a corporate video, it’s best to know your specific goals and objectives. For example, you need to identify who your audience to understand the specific content they will respond to and create a call-to-action they can’t resist. Your goals are critical to boost SEO and build site traffic. Additionally, you also want to increase awareness of your brand.
Create content for key events: What times of year are most important to your business? Do they relate to the goals you have in mind? For instance, one of your goals might include enhancing your brand image. Therefore, you want to consider using corporate video production for significant milestones and awards ceremonies. Additionally, you have a goal to increase your website traffic. In this case, your video content could look ahead to exciting sales events later in the year.
Properly share your video content: Along with identifying your goals and audience, you’ll also want to consider how each piece of video content will reach your intended audience. The ability to multi-purpose your video content is one of the most significant benefits it offers. As a result, it allows you to target your audience through landing pages, emails, YouTube, Facebook, or even a television broadcast.
Corporate videos are an excellent way to connect with your audience and take your business to the next level. Whether you’re considering your first corporate video or deciding to revamp your current production strategy, CinemaViva can help. If you need expert advice, contact us today online.