Are you interested in producing a 15-second ad that makes a huge impact? If so, it’s worth remembering the following:
- Up to 46% of people believe ads should not be more than 15 seconds.
- Up to 56% of people wind up wanting to skip them.
Today, a 15-second video ad is considered the modern commercial break. Many people dislike them, most skip over them, but some people like them more than the actual content they are watching.
Everyone can automatically think of a few adverts – gems in the cluster of digital clutter. These are the ads that make you laugh, catch you off guard, and even get you a little emotional.
If you want to create this type of ad for your business, use the below tips and information.
Immediately Capture the Watcher’s Attention
Interesting sounds, popping colors, and aesthetic images are necessary for any 15-second advert.
Use the initial three seconds of your video to grab the watcher’s attention. Consider how you can build instant brand awareness. These initial moments will determine if the ad holds a person’s focus or if they are distracted completely from the video.
This is the initial step of the AIDA framework – Attention, Interest, Decision, and Action. The framework creates engaging video content that captures attention, creates interest, and drives conversions through action.
Just be careful when creating a 15-second ad since these are a bit different. Since they are shorter and more compact, everything is faster. Get creative and consider how you can communicate your message in a punchy and pithy manner.
Avoid Overloading Your Audience
You must create video ads that stand out from the others. Create an interesting and eye-catching advert, but make sure the video’s focus isn’t lost with everything else going on. This is where making sure you don’t overload your audience comes in.
There is no point in investing in advertising if your video won’t make a lasting impression. If your customers feel bombarded with noise, images, and an “in your face” CTA, this won’t happen.
Make sure there’s a single focus and idea in your 15-second advert. If you don’t do this, you may cause sensory overload for your audience, leading to a negative experience and taking away from your CTA.
Inspire Curiosity
Make a video ad that rewards the person for watching it. This means you tell a story. It doesn’t matter what it is; try to deliver something positive in the end. This is going to help your engagement levels grow significantly.
Creating a 15 Second Advertisement That Gets Results
If you want to create a stand-out 15-second advertisement that achieves the desired results, be sure to keep the information above in mind. Doing so will help you meet your goals, no matter what they are. You can also seek help from professionals to ensure you get the video quality you want and need for the advertisement.
At Cinemaviva, we have the tools and experience to create a compelling 15 second ad for your business, including video studio and 6k cameras.