Are you unsure if corporate video production is right for your business? If so, you aren’t alone. After all, this represents a significant initial investment.
However, when you get to know some of the benefits offered, you can decide on corporate video production.
Increase Brand Awareness
Did you know it can take up to seven impressions before you build any type of brand awareness in front of a customer? If you aren’t generating awareness, customers will not remember your brand.
A good way to appear in front of your customers is with high-quality corporate videos. Sharing thought-provoking messages will help you remain top of mind, as well.
Try using emotions to appeal to your target audience. Developing an emotional connection will help customers remember who you are. They will also start associating your brand with the emotional response you created. As brand awareness begins to grow, so will brand recognition.
If a customer needs your service or product down the road, they may remember your video. They won’t even have to research other brands – instead, they will remember you and choose you.
Increase Audience Engagement
People will stop and watch video content. You can add videos to various marketing strategies, which include:
- Email marketing
- SEO – search engine optimization
- Social media marketing
- PPC advertising
When you add videos to these digital marketing strategies, you will capture your customer’s attention. They will stop scrolling through still photos when your video begins playing. It means you will have a much easier time engaging your audience if you use corporate videos.
According to one study, up to 54% of customers want to see more video content from the brands they support. In fact, most customers agree that video content is the most engaging type of content available.
You can use your corporate videos to encourage your customers to take a set action. More than 60% of customers will purchase a product after they watch a branded video. It’s also possible to use a call to action to encourage people to get in touch, resulting in a significant influx of new leads.
If someone doesn’t trust your brand, they will not give you their business. You can use corporate video production to build brand trust.
Try creating videos that showcase your transparency and honesty. For example, is it possible to give your customers a “behind the scenes peek” at your business? You can also use your video content to show off your expertise and experience in the industry.
In some cases, you may become a thought leader by doing this.
As customers learn more about your brand, they may decide that they trust you. After that, they will begin shopping with you and help to boost your business.
Are Corporate Videos Right for You?
As you can see, there are more than a few benefits offered by corporate videos. If you have been on the fence about using these videos for your business, now is the time to try it out.