Watch a free documentary about Chicano Park

In honor of the 47th annual Chicano Park day, we are releasing 1000 promo codes to watch “Cycles of Change: Restoring Quetzalcoatl,” a documentary.  Learning some history about the park and it’s art will help you appreciate the day even more!


Enter the promo code:

all lower case, one word for free rental or download until April 30th.


CinemaViva released Cycles of Change: Restoring Quetzalcoatl, a documentary about Chicano art and history in Chicano park, in 2016. Filming began in mid-2012 and the documentary captures the story of artists who carved their place in the city’s history by leaving their artwork behind in the park. The film focuses on the renovation of the park’s first mural Quetzalcoatl, a prominent figure throughout the 40-year struggle of the artists who persisted to rejuvenate the historic neighborhood. The crew interviews such prominent, pioneering artists, including Victor Ochoa, Guillermo Aranda, Salvador Torres, Mario Torero, Jose Cervantes, Thomas Castaneda, and Guillermo Rosetta.


Our new favorite 4k Video Production tool! – The DJI Osmo

Here at CinemaViva 4k Video Productions in San Diego, we have a wide variety of toys and gadgets at our disposal. Not only are they cool but they really help to increase the production value we can offer our clients. One we are especially fond of is the DJI OSMO.

Weighing in at just seven ounces, the OSMO comes with a wide variety of features such as full 4k Video which offers visually stunning, detailed shots for your videos. 4k is rapidly becoming the industry’s new standard in video recording. It has a 1/2.3″ CMOS Sensor and can shoot stills at 12 megapixels.

The OSMO’s three axis gimbal allows fully stabilized handheld video of any any scene you would like filmed. It’s incredibly smooth even when attached to a moving vehicle with a suction cup mount.

With its advanced stabilization, the OSMO offers a clear difference in comparison to normal handheld recording.

Another feature the OSMO is equipped with is the ability to pair itself with your smart device using DJI’s custom GO APP.  It turns your tablet or smartphone into a display via the OSMO’s built in WIFI.  You can even control the movement of the camera through the app.

The DJI OSMO has many built in modes in addition to the 4k video production mode.

  • Slow motion at 120fps…
  • Timelapse mode which gives you dazzling transitional scenes…and hyper lapses
  • High quality panoramic shots of 180 or 360 degrees
  • Photos Bursts at up to 7 Shots
  • Auto and Selfie Panorama Modes

So in review the DJI OSMO is a choice product with an abundance of uses. But more than that, it’s another great tool included in CinemaViva’s inventory that provides hollywood quality footage for your next 4k video production.

This is just one of the many cool gadgets we like to use here at CinemaViva when filming with our clients.



The success or failure of your marketing video can hinge on many things: the script, the production value, the strength of your call to action, and your promotional ability. All of these things need to work together in order to create a strong marketing video.

However, even if all of these elements fall into place, there is one thing that can still ruin your videos; if your cast isn’t appealing, people are not going to watch.

Some marketing videos don’t have people on camera. Instead, they feature a voice-over narration. Others feature a large casts of actors. Whatever kind of video you make, you need to have the right performers in it in order to ensure its success. With that in mind, let’s talk about some tips to help you find the right cast for your marketing video.

  1. Choose the right narrator. If your video is featuring voice-over narration, you want to make sure to pick the right kind of voice. For example, if your product is mostly aimed at young women, your narrator should sound like a young woman – even if she never appears on screen. If your product is national, you probably want to choose a narrator without a strong regional accent, unless your product has a regional flavor that you want to maintain.
  2. Think about your customers. Typically, the people who buy a certain product want to see themselves in the advertising for it. You should want that too, because it makes it easier for customers to make the leap from watching your video to responding to your call to action.
  3. Cast actors who are attractive, but not unapproachable. You don’t need to have supermodels in your videos – in fact, you probably shouldn’t. Instead, choose someone your customers can identify with. However, the people you cast should have something unique about them. After all, you want them to be memorable. Actors who are attractive, but believable as a next door neighbor or friend are a good choice.
  4. Choose actors who project a genuine and trustworthy image. If you can’t afford to hire a professional casting director, go with your gut or use a focus group of friends or family. Do on-screen camera tests, even if you just use the camera on your cell phone. It’s important to get a look at your potential cast on camera before you hire them.
  5. If you are casting employees in your script (for a behind-the-scenes look at your company, for example) choose people who are comfortable in front of the camera. Don’t try to force someone to be in the video against their will. Their discomfort will come through and make the viewer uncomfortable as well.

The main thing to remember is that you are trying to make a video that is appealing to your customers. If you keep that in mind, you’ll end up with a great cast who will engage viewers and sell your product or service effectively.

CinemaViva has connections with many actors in the local film community as well as most of the talent agencies in town.  If you need help casting your video, feel free to give us a call.  We are always glad to help!