Marketing Archives - CinemaViva Video Production Agency

Tips to Create a 15 Second Ad That Stands Out and Demands Attention

Are you interested in producing a 15-second ad that makes a huge impact? If so, it’s worth remembering the following:

Up to 46% of people believe ads should not be more than 15 seconds.
Up to 56% of people wind up wanting to skip them.

Today, a 15-second video ad is considered the modern commercial break. Many people dislike them, most skip over them, but some people like them more than the actual content they are watching.

Everyone can automatically think of a few adverts – gems in the cluster of digital clutter. These are the ads that make you laugh, catch you off guard, and even get you a little emotional.

If you want to create this type of ad for your business, use the below tips and information.

Immediately Capture the Watcher’s Attention

Interesting sounds, popping colors, and aesthetic images are necessary for any 15-second advert.

Use the initial three seconds of your video to grab the watcher’s attention. Consider how you can build instant brand awareness. These initial moments will determine if the ad holds a person’s focus or if they are distracted completely from the video.

This is the initial step of the AIDA framework – Attention, Interest, Decision, and Action. The framework creates engaging video content that captures attention, creates interest, and drives conversions through action.

Just be careful when creating a 15-second ad since these are a bit different. Since they are shorter and more compact, everything is faster. Get creative and consider how you can communicate your message in a punchy and pithy manner.

Avoid Overloading Your Audience

You must create video ads that stand out from the others. Create an interesting and eye-catching advert, but make sure the video’s focus isn’t lost with everything else going on. This is where making sure you don’t overload your audience comes in.

There is no point in investing in advertising if your video won’t make a lasting impression. If your customers feel bombarded with noise, images, and an “in your face” CTA, this won’t happen.

Make sure there’s a single focus and idea in your 15-second advert. If you don’t do this, you may cause sensory overload for your audience, leading to a negative experience and taking away from your CTA.

Inspire Curiosity

Make a video ad that rewards the person for watching it. This means you tell a story. It doesn’t matter what it is; try to deliver something positive in the end. This is going to help your engagement levels grow significantly.

Creating a 15 Second Advertisement That Gets Results

If you want to create a stand-out 15-second advertisement that achieves the desired results, be sure to keep the information above in mind. Doing so will help you meet your goals, no matter what they are. You can also seek help from professionals to ensure you get the video quality you want and need for the advertisement.

At Cinemaviva, we have the tools and experience to create a compelling 15 second ad for your business, including video studio and 6k cameras.

Should you use animated explainer videos for your business? In the video industry, animated explainer videos have increased in popularity and could be a viable option for your business. You could be in the habit of using traditional techniques to promote the business you’re operating. However, you may not always get satisfactory results and waste precious time and money. Nowadays, you can make the big leap to using a great marketing tool like an explainer video to excel your business.

Let’s explore the top ways explainer videos may help you to achieve your business goals.

They’re Entertaining

You will have a difficult time reaching your target audience if you present them with boring videos. Your audience might even refuse to watch the entire video if you fail to grab their interest. Explainer videos are more entertaining, informational, and make it easier for you to provide a powerful presentation to an audience. Creative explainer videos have the potential to remain in the minds of people for a longer time. So, this gives you a great advantage to promote your product or service with an explainer video that conveys a message to your target customers.

Brand Awareness

Are you utilizing the right techniques to spread the word about your brand? Brand awareness is a critical goal for every business. Upload explainer videos on popular social media sites to increase brand awareness. Millions of social media users love watching all types of interesting videos. So, you can entice your target social media followers with explainer videos. Whether you’re introducing a service or products to your target audience, you can use your video content to garner attention and attract prospective customers.

Product Explanation

Explainer videos come in handy when you want to explain your company’s products to customers. If you’re launching a new product, you can create a 90-second explainer video. This video can explain how the product works, its benefits, features, and other pertinent information.

Use Explainer Videos as Your Innovating Marketing Tools

Depending on your business goals, you have the chance to use various types of explainer videos to your advantage. You can use them on the homepage of your company’s website, landing pages, emails, and social media channels to increase engagement and boost your overall business.

Do you need help creating explainer videos that align with your needs? Reach out to us at CinemaViva to learn how we can provide you with smart video content creation for your business.

Case Study – Web Video Production for Startups – Rideplay.TV

http://https://vimeo.com/195840855

Last year CinemaViva had the opportunity to help out a new local advertising company called Rideplay.TV. Their platform is unique in that they offer in-car entertainment and advertisements in the back of rideshare vehicles like Uber and Lyft using tablets. Here is the story of creating a web video production for them.

Pre-Production:

We met with the Rideplay team to determine who their target market was and what types of shots they needed. They had a basic outline which we helped to codify.We decided that we should get film several people in the back of the car interacting with the tablet. We also wanted to tell a story so we all decided it would be a good idea to get a couple going out on a date to show how typical experience using the Rideplay service. Through a craigslist ad we hired a great actor and I called upon an actress that I had casted for a previous video to play the role of the girlfriend.

Production:

This was a really fun shoot with an adept crew and fantastic talent. We all met at the harbor and spent a couple of hours riding around in the car with the extras. Our friends and co-workers were happy to help out. Then it was off to downtown to film at Petco Park with the 2 featured actors. Since most of the shots were going to be in a car, I decided to use the DJI Osmo for this video. It’s small, has a wide lens for tight places and stays very steady due to the 3 axis gimbal.

Post Production:

Since the video was already scripted editing went smoothly and according to plan. It only took 2 revisions to get approval from the Rideplay team. Once the picture was locked, I put out a casting call on Voice123 for a voice actress who did a fantastic job.

Distribution:

Like most web video productions, we sent them a final version that could be uploaded to their Facebook and Youtube accounts. Once on YouTube, it is easy to place on a website with the Youtube embed code. The video is displayed prominently on their homepage.

Outlook:

Rideplay is off to a great start, they received a lot of press coverage and the video was even used in several news reports. See the report from the CW6 here.

Testimonial:

“Cinema Viva is my go to source for web video production. I use them over and over because the experience and results are always consistent. The process is easy and Horacio does a great job providing direction. Thanks Cinema Viva! – Greg Maestro, CEO – Rideplay.tv