If you want to achieve your long-term sales goals, you need to realize the importance of generating a steady flow of leads. Growing your customer base will require both hard work and the use of the Internet. Relying solely on written content to attract attention from potential customers is a bad idea. Utilizing the power of video marketing is crucial when trying to provide consumers with engaging and informative content.

A recent study found that over 83% of business owners felt that video marketing campaigns provided them with a great return on their investments. Are you trying to generate more sales leads with your marketing videos? If so, you need to consider the useful tips below.

Use Video On Your Landing Pages

When trying to segment your audience and expand the reach your business has, using landing pages is crucial. A landing page allows you to provide consumers with information about a particular product/service offered by your company. Many business owners create these landing pages to use in their paid marketing campaigns. Ideally, you want the information provided on these landing pages to be easy to consume and entertaining.

One of the best ways to boost the conversion rates your landing pages provide is by placing well-produced videos on them. Most people will watch a short video before they read a page of text on a webpage. By targeting the content in these videos to fit the product/service being promoted is a great idea. With the addition of video, you can easily generate more leads with your landing pages.

Produce Testimonial Videos For Your Website

Gaining the trust of online consumers is harder than it seems. The average person has more options than ever before regarding the businesses they can use to fill their needs. If you want to show a potential customer why your company is better than the competition, then providing them with social proof is so important. Customer testimonials are one of the most powerful forms of social proof on the planet.

Acquiring this user-generated content and posting it on your website homepage is a wise move. If this is the first thing a consumer sees on your website, it can help you gain their trust and convert them into paying customers.

Optimize Email Campaigns With Personalized Videos

Business owners use a host of different methods to generate leads. Email marketing campaigns are one of the most popular tools used by entrepreneurs to connect with potential customers. Most consumers prefer receiving emails from companies attempting to gain their business. If you want to generate more leads with your email marketing campaigns, you need to think about creating personalized videos to embed in them. With these personalized videos, you can attract the attention of potential customers and move them to the next level of your sales funnel.

As you can see, there are a number of ways to use video to generate sales leads. If you are ready to start producing video content for your target audience, CinemaViva is here to help.

Are you unsure if corporate video production is right for your business? If so, you aren’t alone. After all, this represents a significant initial investment. 

However, when you get to know some of the benefits offered, you can decide on corporate video production. 

Increase Brand Awareness

Did you know it can take up to seven impressions before you build any type of brand awareness in front of a customer? If you aren’t generating awareness, customers will not remember your brand. 

A good way to appear in front of your customers is with high-quality corporate videos. Sharing thought-provoking messages will help you remain top of mind, as well. 

Try using emotions to appeal to your target audience. Developing an emotional connection will help customers remember who you are. They will also start associating your brand with the emotional response you created. As brand awareness begins to grow, so will brand recognition. 

If a customer needs your service or product down the road, they may remember your video. They won’t even have to research other brands – instead, they will remember you and choose you. 

Increase Audience Engagement 

People will stop and watch video content. You can add videos to various marketing strategies, which include:

• Email marketing
• SEO – search engine optimization
• Social media marketing
• PPC advertising

When you add videos to these digital marketing strategies, you will capture your customer’s attention. They will stop scrolling through still photos when your video begins playing. It means you will have a much easier time engaging your audience if you use corporate videos. 

According to one study, up to 54% of customers want to see more video content from the brands they support. In fact, most customers agree that video content is the most engaging type of content available. 

You can use your corporate videos to encourage your customers to take a set action. More than 60% of customers will purchase a product after they watch a branded video. It’s also possible to use a call to action to encourage people to get in touch, resulting in a significant influx of new leads. 

Build Trust 

If someone doesn’t trust your brand, they will not give you their business. You can use corporate video production to build brand trust. 

Try creating videos that showcase your transparency and honesty. For example, is it possible to give your customers a “behind the scenes peek” at your business? You can also use your video content to show off your expertise and experience in the industry. 

In some cases, you may become a thought leader by doing this. 

As customers learn more about your brand, they may decide that they trust you. After that, they will begin shopping with you and help to boost your business. 

Are Corporate Videos Right for You?

As you can see, there are more than a few benefits offered by corporate videos. If you have been on the fence about using these videos for your business, now is the time to try it out.

Green screens changed the game of video production forever. With more inhouse production options and less costly and time-consuming on-site filming, the use of green screens opened seemingly endless possibilities for all sorts of video productions. As advancements continue to be made in technology, green screens are now becoming antiquated production tools, passing the torch to laser projectors changing the playing field.

Green Screen Technology

Green screens are Chroma key technology that has been the backbone of film and video making for decades. Having been introduced to the industry in the late 1930s, green screen technology was hailed as a cutting-edge production tool that transformed how effects were created in film, television, and video.

How Green Screens Produced Effects

Green screening could extract a subject out of the natural world through complex technology and place it into a digital domain. While the effects allowed production to be elevated and more cost-effective, the process could be painstaking and not as simple as it sounds. Some disadvantages of green screening are its complexities, imperfections, and heavy post-production needs. 

Innovative Use Of Laser Technologies Offers New Direction

Laser production is now taking center stage in the perpetual search for more flexible, more efficient, and higher quality production technologies. These innovative technologies include LED and projection mapping that make a green screen obsolete, changing the production set up and the final product.

How Laser Projection Can Be Applied In Production

Laser projection can be utilized for many projects, from the most conservative promotional video to large-scale major motion pictures. Footage can be filmed on location and then projected onto giant screens that wrap the set or backdrops for backgrounds to all types of video production. 

An advantage of laser projector production is that light can be adjusted using reflective surfaces, which provides a natural look for the actors and scenery. This technique also adds dimension to the footage, immersing the actors or subject deeply into the picture rather than simply being behind them. The result of laser projection is a ground-breaking all-in camera visual effect that is as real as it gets. 

Your Next Production Project

While laser projection may seem exclusive, it is an effective tool for all scopes of production projects. This innovative technology gives any project a professional and polished look in a more cost and time-effective manner. Your next production project may require a variety of videography techniques to compete, which is why using a professional video studio is essential to your satisfaction with the final product. 

CinemaViva has constructed a brand-new Smart Video Studio staffed with a professional video crew with the gear and ability to film and edit your production. This innovative convertible studio is the perfect location for filming small to medium productions in a comfortable location, using laser projection, green, white, or black backgrounds. CinemaViva also offers live streaming services with instant green screen keying and camera switching to make your film production easier and of the highest quality.