Effective marketing and promotion of a business or event, especially in today’s technology-driven marketplace, is paramount in its ultimate success.  It is no longer effective to depend entirely on print media for reaching the desired customer sector, as people turn their attention more to their electronic devices as their information sources. 

Static pictures on social marketing platforms and websites make clicking past the page easy, people need to have their attention grabbed quickly to linger on any given site or channel long enough to receive its intended messaging. This is the age of video marketing, where the consumer is reached through the imaging and messaging designed specifically for capturing their attention and inspiring their action.

Video marketing has made its way to the mainstream advertising and promotion platforms of today’s consumer-driven marketplace.  An overwhelming majority of businesses report that they currently use digital video and other video marketing tools in their advertising portfolio. 

The established popularity of video marketing consists of an incredible number of options and tools to navigate the rapidly changing shifts in viewer preferences, advertising options, and platforms.  Today, marketers can decide how and where consumers view their media and tailor their styles and messages in a strategic manner.

Social networks and internet video platforms open up a spectrum of avenues to reach the masses, through the use of video in specific messaging to followers and to capture the attention of a broader base in online viewing.  Just as social networks integrate video into their streams, search engines are becoming filled with video messaging.

Over the years, video clips have found their way to the top of organic search results on both desktop and mobile search engines.  Video is becoming more accessible with the use of smartphones, that it is among the preferred way in which people are now communicating.

With this explosion of video opportunities online, it can present a challenge for marketers and businesses to figure out the most effective way to distribute their brand.  In order to succeed with video marketing, brands need to optimize the platforms and the delivery formats of their marketing strategies.

Professional video production companies should be utilized in order to produce an effective and successful video media campaign.  Companies such as CinemaViva, in San Diego, provide an array of professional services that can be tailored to meet the needs of any business, no matter how small or how big the project.   Utilizing professional teams who specialize in the filming and production of marketing videos can greatly increase the success of any marketing campaign.  Today’s consumer market is driven by images, making capturing the brand of a business in an innovative and professional video marketing campaign essential to its success.

At CinemaViva, we offer all sorts of cutting-edge corporate video services to enterprise clients who want to make the best impressions on particular customer audiences as well as stakeholders. We offer aerial videos, internal branding videos, audience-specific narrative videos and much more. Here are four ways that companies use our innovative video resources to thrive.

The On-Boarding Experience

Training has become an integral part of talent acquisition.

Companies need to find the best people and attract them to the firm. Then, when they are at the door, they need to be able to on-board them efficiently and make them feel at home in their new roles.

Part of that has to do with effective training. Inferior training produces confusion and lowers initial productivity, while discouraging top people from tackling the learning curve that’s inherent in any job. Our video services can cut through the confusion and introduce clear, no-nonsense training setups that help make people more confident on day one, not to mention on day two and beyond.

Video and Branding

Brand visibility is the holy grail of marketing operatives. We combine various aspects of corporate video to hit audiences with powerful branding visuals that are ‘sticky’ – that stick in people’s minds and create an excellent first impression. Branding videos rely on specific design – we also help to consult on what will look best on the screen. Attention to the conceptual side of branding videos along with good lighting, gear and prep will produce effective results. 

Audience Attraction

We also offer strategic video production capabilities. Companies want to attract particular audiences – whether that means geo-targeting, audience segmentation, market research or anything else. We take those metrics and help our clients to build effective on-ramps to customer outreach with high-quality direct participation videos.

Informative Outreach

Then there are those times when a company has to really effectively tell a story to an audience.

Perhaps a new product has come out and there are questions about its design. Maybe some unfortunate liability has hit the company, and the company feels led to respond quickly and effectively. On a more positive note, maybe the company opened a new plant or has some neat press release to tell people about.

Explainer videos and related video concepts help to bring these messages to life. We utilize the right setup and gear to produce the high-quality video needed for this type of vibrant interaction with audiences. Get more detail at our website, and let us know how we can help you innovate your business in the twenty-first century. Our top-tier video services make our clients look amazing – and provide ROI for success.