Corporate Goals With Our Smart Content Creation Studio

Corporate Goals With Our Smart Content Creation Studio

Videography is a very important field these days, and it’s also a field where having specialized resources makes a vendor stand out.

We know this from experience. Look at any generic videography company’s website, and you’ll see a very broad and general appeal to the idea of putting a video together. In our opinion, that’s just not enough to excel in this field, which is competitive and where projects are often fast-paced.

That’s why we created our smart content creation studio, a proprietary way for companies to develop video content of all kinds and export it to the world where it can do its work.

The smart content creation studio is an idea that’s perfect for our times. In IT, you have things like container virtualization and managed IT services. In video, you should have a studio approach that puts together functional modules to allow companies to reach their goals and objectives quickly and efficiently. Here’s a major part of what we support with our smart content creation studio approach.

Live Streaming

These days, people are getting used to the idea that it’s a powerful public relations resource to be able to get on the ground anywhere and produce live streamed video. Where this used to be mostly the province of citizen journalists, companies are also taking this approach to try to get their messages out to local and broader audiences. Our smart content creation studio system accommodates live streaming video operations that bring our brands visibility and success.

Virtual Events

The pandemic has illustrated that virtual events can be more valuable than physical ones in real life.

Everywhere, videoconferencing has been replacing of the act of physical meeting. That’s not to say that public events don’t have a role post-pandemic as we come back from some of the more draconian lockdowns and limitations of a global viral threat. But videoconferencing and virtual events still have a major presence in our lives. We help to facilitate these for business with high-tech solutions based on a philosophy of partnership and success.

Recording Instructional Videos and Brand Videos

Other kinds of asynchronous video involve casting and creating video tools that will live on various channels and do various things on an ongoing basis. This is another part of what our smart content creation studio facilitates for clients.

Check out how we offer virtual meetings for project development and 6K video for clean, crisp graphics in your corporate video project. Don’t settle for less than excellence!


Laser Projection Making Green Screens Obsolete In Innovative Video Production

Video Studio in San Diego

Green screens changed the game of video production forever. With more inhouse production options and less costly and time-consuming on-site filming, the use of green screens opened seemingly endless possibilities for all sorts of video productions. As advancements continue to be made in technology, green screens are now becoming antiquated production tools, passing the torch to laser projectors changing the playing field.

Green Screen Technology

Green screens are Chroma key technology that has been the backbone of film and video making for decades. Having been introduced to the industry in the late 1930s, green screen technology was hailed as a cutting-edge production tool that transformed how effects were created in film, television, and video.

How Green Screens Produced Effects

Green screening could extract a subject out of the natural world through complex technology and place it into a digital domain. While the effects allowed production to be elevated and more cost-effective, the process could be painstaking and not as simple as it sounds. Some disadvantages of green screening are its complexities, imperfections, and heavy post-production needs. 

Innovative Use Of Laser Technologies Offers New Direction

Laser production is now taking center stage in the perpetual search for more flexible, more efficient, and higher quality production technologies. These innovative technologies include LED and projection mapping that make a green screen obsolete, changing the production set up and the final product.

How Laser Projection Can Be Applied In Production

Laser projection can be utilized for many projects, from the most conservative promotional video to large-scale major motion pictures. Footage can be filmed on location and then projected onto giant screens that wrap the set or backdrops for backgrounds to all types of video production. 

An advantage of laser projector production is that light can be adjusted using reflective surfaces, which provides a natural look for the actors and scenery. This technique also adds dimension to the footage, immersing the actors or subject deeply into the picture rather than simply being behind them. The result of laser projection is a ground-breaking all-in camera visual effect that is as real as it gets. 

Your Next Production Project

While laser projection may seem exclusive, it is an effective tool for all scopes of production projects. This innovative technology gives any project a professional and polished look in a more cost and time-effective manner. Your next production project may require a variety of videography techniques to compete, which is why using a professional video studio is essential to your satisfaction with the final product. 

CinemaViva has constructed a brand-new Smart Video Studio staffed with a professional video crew with the gear and ability to film and edit your production. This innovative convertible studio is the perfect location for filming small to medium productions in a comfortable location, using laser projection, green, white, or black backgrounds. CinemaViva also offers live streaming services with instant green screen keying and camera switching to make your film production easier and of the highest quality.


Videography: Presenting People

We are a top videography shop in the San Diego area, and you can see a lot of the evidence on our website. You can peruse a gallery of past projects, see a list of high-profile clients, and understand more about how we work.

You can also think about some of the best practices in the video world – tips and techniques that help the pros to always show a company’s best side to the camera. 

One of them is to always remember that when casting and shooting enterprise videography, you’re dealing with people.

Working with people involves specific techniques and things that you learn by experience. For example, having good backdrops and sufficient lighting is part of the logistical process of showing off human subjects in an optimal way. Those logistics are important, but they’re only part of the game: there are other considerations that are crucial to putting together the best people-centric video. 


It’s also important, in shooting the human form, to think about composition. That’s true whether you’re taking video of a panel of experts at a lecture, or getting an angle shot at one person in an extended interview, or trying to film choreography. Blocking and composition are key tools for the professional video expert to produce the results that are needed, and we put deliberate work into this aspect of video design, as well as others. Our strategic composition and tracking add to the tools and resources that turn out streaming video that will present your brand beautifully. 


Of course, like everything else in video, presenting people well also involves editing after the initial footage is shot.

A tight edit supports the people as subjects in the video, and it supports the narrative. It creates the timing and cadence that make the video attractive to viewers. All of this is work that you don’t want to skip when putting together the best corporate video. With the right attention to detail, you get the polished final result that gives you visibility on your most valuable multimedia channels. 

Take advantage of a free video strategy session to learn more about how we can help you to present your business the right way. At CinemaViva, we pride ourselves on being a cut above the rest, and that means actively researching best practices within the field. More of our photography and video results are available on the web site to give you an idea about what these principles look like in practice. Keep us in mind as a top San Diego business partner. 


The Benefits of Live Stream for Business and the Value of Using a Professional Service

Thought leaders have been bridging the gap between digital and physical content for years now. Visionaries reaping the biggest rewards have taken that concept and applied it to their businesses. The video streaming industry is booming and it’s forecast to explode at a compounded annual growth rate of 20.4 percent. Recent studies conducted by the Interactive Advertising Bureau indicate that live video content is routinely consumed by more than two-thirds of those who have access to it. Live streaming is particularly appealing because of the unique benefits it offers to businesses.

Live Streaming for Businesses

Incorporating live stream into your business content lends credibility to give your business authority in its field. Consumers love the element of authenticity created in a world where they feel constantly advertised to. Contrary to popular belief, consumers aren’t looking for perfection. They are looking for genuine motives and quality videos. Live content allows those traits to shine through in a landscape that makes consuming content convenient.  

With multiple video formats, live streaming increases brand awareness and helps grow your customer base. It ushers in real-time engagement because your target audience is using a configuration that creates a sense of urgency. There are no capacity limitations using this rich medium that often opens the door to new revenue opportunities. From a business perspective, there aren’t many disadvantages to live streaming.

Benefits of Using a Professional Service

Consumer behavior and viewership are what make live stream such a valuable medium for businesses. The most obvious benefit to partnering with a professional service for live streaming is that it requires zero technical knowledge. Even if you are familiar with streaming technology, using a professional service simplifies things and keeps them cost-effective.

Most professional services offer an analytics dashboard to help you track the success of your events. Relative metrics can be segmented out and analyzed on a granular level for retargeting efforts or measuring key performance indicators. You get high-quality broadcasts on super reliable infrastructure with an impressive content delivery network (CDN) that you just can’t access in a do-it-yourself environment.

CinemaViva for Successful Delivery

Many professional services allow you to integrate external programs into your live streams to ensure your branding is balanced and consistent across mediums. Besides, you’ll love those added privacy and security features that come along with the service. You get a completely streamlined broadcasting experience with easy-to-use tools that allow you to take your services global with the click of a button.

The data is in the delivery and the bottom line is that live streamed content fosters engagement which broadens your customer base. It’s re-defining the business world altogether. Video production and editing services like CinnemaViva are just simplifying the process for business owners like you. Our highly skilled technicians have over 15 years of experience in the industry and state-of-the-art technology to help you share your vision with the world.


Three Excellent Ways To Use Your Video Assets

When you make a great professional video to showcase your company, your products and services and your brand, you have options in how to use these assets to the fullest to promote your business. We often consult our clients on what works best, and how to craft video for a specific channel, which adds value to the production process.

Live Streaming Platforms and Ads

We see businesses of all shapes and sizes putting their live streaming video onto public facing live stream channels ‘en masse.’

YouTube, Hulu, Netflix, the list goes on – carefully placed live streaming video ads are a real boon for business. These centralized platforms deliver the page views and eyeballs that companies need to get visibility.

In-House Web Use

Another common value of a good live stream or ad video is to post it in a prominent place on your own company website. Some companies choose to splash some of these catchy videos on their landing pages. Others nest them in parts of the website like “about me” or “testimonials.”

Wherever you put them, the streaming video offers your visitors an alternative to reading text, and that can keep people on a site much longer. Google algorithms look at how well a site retains visitors, so these videos can be valuable on the website in more ways than one.

Emails and Outreach

Many companies also use a streaming video asset as a type of digital pamphlet or icebreaker.

In the old days, we handed pieces of paper to people – we handed them a business card or, say, a brochure. Now all of that seems so very 1998…!

Now, since everyone carries smartphones, it’s often easier to send a file from one device or server to another. The cloud has particularly made this a common part of how people do business. You can embed one of these high-quality videos in an email, or simply text it to someone’s personal device.

Of course, it helps to have well-crafted, well-produced video to share with the world. At our studio, Horacio Jones trades on his experience as a professional producer to offer full range video production services and a detailed view of both audio and video production. Let us help you to get the right results for video that will show off the power of your brand and the value of your business to a large crowd or a specific targeted audience. With the right care and thoughtful strategy, you’ll be able to differentiate your enterprise from the herd.


Five Important Components of Green Screen Video Services from CinemaViva

Many of our clients love the easy implementation of green screen technologies to create great background settings for video.

You just set up the screen and the right technology, and voilà – you’re in the Alps, or in front of the Egyptian pyramids, or meandering the front lawn of the Taj Mahal – you get the idea.

However, not all green screen services are the same. Ours includes all of the good support and logistics that you need to create the best video whether it’s for YouTube, Kickstarter, Facebook, internal use or anything else.

A Dedicated Video Director

We provide the right guidance for green screen videos, in order to make sure that the narrative and everything else stays well supported throughout the process. Production can be chaotic, but with our planning, you get the results you intended, on the scope and timeline that we set together.

4-Camera Switching

We also offer a 4-camera switching capability to add a dimension to video shoots. Our live streaming services enable porting to Facebook or other platforms. And through it all, we are helping to evaluate video needs and quality in order to use these tools effectively.

Audio and Lighting Equipment

We have camera stabilizers, teleprompters and more to make sure that the audio and video quality of each shot is well established and maintained throughout the shoot. We also bring our extensive stock music and stock footage library to the table, which is important, because otherwise, copyright issues can tangle your project up in red tape. We are prepared to make your shoot work well, with after effects templates, color correction and more. 

File Formats

After your green screen video is complete, we help you to get the video into the right format for posting on social media sites or elsewhere on the web. This is an important step, and if your video service skips it, you’ll be frustrated by barriers to getting your money out of your video project.

Advanced Camera Work

With our 4K video cameras, we provide that well-produced look that’s crucial to any video project. We’ll show you how we get the lighting, angles and more right to “show your best side” to viewers. 

Ask us more about our 6k or 4k camera work and other video implementation, and how we support the best video results for our clients. Look for more on our website about assisting with all kinds of videography for a wide spectrum of project needs.


Video Productions Offer More Than Entertainment

In this modern era, technology is advancing how we do almost everything. With the implementation of smart phones, internet access is always only an arm’s reach away. While the internet is useful for a variety of reasons, one thing we all use it for is to stream videos.

Now, just because you have the ability to stream videos from the internet doesn’t mean that it’s the only place they are found. DVD’s, television sets, blu ray, and other platforms are all ways for us to watch videos. The point is that media in the form of videos surrounds us and is part of the very fabric of our lifestyles.

One way that videos benefit us is through the spreading of information. News stations broadcast important happenings and events on a widespread scale. And while you could get similar information from a newspaper or web article, those sources don’t allow you to see live content and footage like the news stations do.

Videos are extremely useful for education and many teachers use videos to help explain and convey certain topics of their class. This allows the students to get a visual representation of the topic and can help them retain and process the information better. Videos also benefit education through the use of documentaries, which allows the viewer to learn new things in the form of entertainment.

While videos benefit the average person, they also help aid companies and businesses. One of the key components of any business is good advertising. Video advertisements can be a company’s best friend when it comes to publicity and product sales. Commercials and promotion videos grab the readers

Companies and businesses use commercials not only as a means of promoting their brand and products, but also as a way to demonstrate that their product works well which inspires purchase. Without commercials and other forms of video advertisements businesses would have a much more difficult time reaching the public with their messaging. .

Including video productions as part of a marketing or promotional campaign is a strategy that successful companies use in order to create the tone of their message. Corporate videographers have made the access of this advertising and marketing tool accessible by providing  professional services for all stages of video production. 

Through initial consultation, concept creation, video production, and finished product, companies such as Cinemaviva make the ideas of corporate videos a reality for any business or entity that wants to incorporate this media into their advertising portfolio.  Creating stylized videos personalized to fit the clients needs, Cinemaviva  brings video production to a new level.

Innovative marketing and advertising campaigns of today must include some form of video, as technology improves access to consumers and clients, bringing your company to life is essential to its ultimate success.


Why Your Business Marketing Video Needs a Solid Strategy

When it comes to getting your company’s presence a more widespread audience, very few advertising strategies carry the same amount of weight quite like creating a business content marketing video. However, a good video is more than just a steady camera and a poised spokesperson; you also need a rock-solid marketing strategy, too. If you’re looking to boost your brand through a video marketing campaign, but you’re not quite sure where to start, then take note: these five tips can help make your company’s marketing video a resounding success!

Master Your Brand

One of the most important aspects of creating a profitable marketing video is making sure your brand is coherent across all types of media. If your website has a serious tone, but your video is unexpectedly lighthearted and playful, then your audience may be turned off by your presentation.

Relate to Your Audience

Just as you need to maintain consistency in the presentation of your brand, you also need to make sure you don’t alienate your audience by misunderstanding who they are. If you’re targeting millennials, then you don’t want to take on a style that doesn’t connect with them. Conversely, if you’re looking to capture a more mature audience, then pop culture references may fall flat.

Pick an Objective

Once you know your brand and your audience, you then need to finalize an objective for your marketing video. Is your goal more conversions? Are you trying to drive traffic to your website? Without a clear purpose in mind, you may wind up with a jumbled, confused mess on your hands that costs you more money in the long run.

Track Your Results

After you introduce your marketing video to the public, the next stage is monitoring its effectiveness. It can be very exciting to see the results pour in, especially if your video is generating the right amount of buzz to help your company grow in reach. Conversely, it can be equally disappointing to discover that your marketing video completely tanked. Either way, you won’t know unless you carefully track your metrics after releasing the video.

Revise as Needed

If you discover that your video didn’t have quite the impact that you had hoped, it may mean that you need to revisit it. Sometimes it may be as simple as modifying your tone. Other times you may need to start from scratch and take a brand-new approach to it. That said, you don’t want to mess with a good thing. If your video is doing precisely what you wanted it to do, then you may not need to make any changes to it at all. Of course, none of this can happen without a skilled and professional video production and editing team on your side. To learn more about how we here at CinemaViva can help bring your next business marketing video to life, please don’t hesitate to contact us today!


Making a Documentary? Four Tips to Help Ensure Its Success

As an artist and a muse, there are very few things as inspiring and exhilarating as having an incredible idea for a documentary. Seeing your ideas come to life and knowing that your viewers will hold the same wonderment as you had when you crafted it is an experience that is unique and magical in itself. However, before you start drafting an outline or making phone calls to industry experts, it’s essential to take measures to help ensure that your documentary is a resounding success. If you’re looking to produce a documentary, here are four key tips that can help make sure that you create an intelligent, thoughtful video production.

Do Your Research

Before you start the interviews or even start composing the first draft of a script, you’ll want to conduct thorough research on the subject meticulously. With so many eyes potentially viewing your documentary, you want to be absolutely confident that there are no glaring factual issues or inconsistencies. By being fastidious, you can avoid embarrassing discrepancies or errors later on.

Outline the Plot

When it comes to telling a story or bringing a vision to life, it’s essential to have a fairly concrete plan. While there is certainly a bit of wiggle room during production, especially if there’s a creative element to your documentary, you still want to make sure you adhere to a semblance of a plot or storyline. This can help prevent unnecessary revisions and cuts when it comes time to edit.

Round-Up Your Gear

Once you have completed your research and written your storyboard, your next step is to gather up your crew and collect your gear. While you may decide to use your equipment, or even hire your crew, we strongly encourage you to make sure that you have a dependable and reputable crew to film your documentary. The award-winning team here at CinemaViva has the necessary skill and expertise to help make your project visually stunning and cohesive.

Edit Carefully

One of the more nerve-wracking parts of a documentary project is choosing what stays and what gets cut out. If you’re too conservative with your edits, you may wind up with a bloated and excessively lengthy documentary film. Conversely, if you edit out too much, you may find yourself with gaping holes in the plot or not enough material to captivate your viewers. It’s a delicate balance, and one you should approach cautiously.

Whether you’re a veteran documentary writer, or this is your first feature-length project, we here at CinemaViva would love to be part of it. To learn more about our services, or to reach out to us to get started on your next project, please don’t hesitate to contact us today!


It’s Time to Hit the Record Button – Planning A Corporate Video Production Strategy

Corporate Video Production

It’s really no secret that video is used more and more for marketing strategies. It’s fast, it’s visually appealing, and studies prove that people gravitate more towards watching video than any other content platform.

Regardless of positive research results, it’s not uncommon for business owners to be on the fence about creating a corporate video. Most companies feel that their story isn’t compelling enough or that they’re simply not big enough to invest money into corporate video production. We hate to the be the bearer of bad news, but you’re wrong. If conducted correctly, your corporate video production strategy can easily increase your visibility and, ultimately, your revenues.

Why is Video so Important?

Video is extremely accessible, and as a direct result of the internet, people have been conditioned to want information immediately. Furthermore, YouTube, Facebook Live, and Snapchat have programmed people to want their information visually, fast-paced, and in bite-sized chunks. As a result, the fast-paced capacity of video content to be digested will only continue to garner more attention in the future.

Simply put, video appeals to everyone. It doesn’t matter the industry, the company size, the job title, the experience, or the location; video is used to target everyone and anyone who’s willing to watch.

Benefits of Corporate Video

If a picture is worth a thousand words, imagine the impact a video can have. Video is proven to be more engaging, more memorable, and, most of all, more effective. As popular as video content is, many businesses are still in the dark about how to use corporate videos to promote their products and services, and some have no idea where or how to get started.

Your business can benefit in multiple ways from corporate videos. A video gives your customers a behind the scenes view of your product, company, and ownership. When using corporate video, you can not only get better visibility, but you can better relate to your customers through personal experiences. From digital effects to animation to practical effects, at CinemaViva, we have the skills to bring the client’s vision to life and leave a lasting impression.

Corporate Video Production Strategy

Whether you’re new to the idea or have been producing corporate videos for a few years, there is still an opportunity to improve your video strategy. A production company can help give you pointers for a campaign strategy, all the way to planning and implementing your entire video production. A strategy is essential because it enables you to identify the goals for your videos. It directs where you want to promote your videos and how to evaluate the success of your campaign.

Here are some quick tips for planning your corporate video.

Know Your Budget: Before planning an in-depth corporate video, it’s best to have a budget in mind. However, you still want to leave a little room and see where your plans lead you.

Have Set Goals: When producing a corporate video, it’s best to know your specific goals and objectives. For example, you need to identify who your audience to understand the specific content they will respond to and create a call-to-action they can’t resist. Your goals are critical to boost SEO and build site traffic. Additionally, you also want to increase awareness of your brand.

Create content for key events: What times of year are most important to your business? Do they relate to the goals you have in mind? For instance, one of your goals might include enhancing your brand image. Therefore, you want to consider using corporate video production for significant milestones and awards ceremonies. Additionally, you have a goal to increase your website traffic. In this case, your video content could look ahead to exciting sales events later in the year.

Properly share your video content: Along with identifying your goals and audience, you’ll also want to consider how each piece of video content will reach your intended audience. The ability to multi-purpose your video content is one of the most significant benefits it offers. As a result, it allows you to target your audience through landing pages, emails, YouTube, Facebook, or even a television broadcast.

Corporate videos are an excellent way to connect with your audience and take your business to the next level. Whether you’re considering your first corporate video or deciding to revamp your current production strategy, CinemaViva can help. If you need expert advice, contact us today online.