CinemaViva, Author at CinemaViva Video Production Agency

How Can a Video Editing Service Help Your Business?

Why is video editing an important step that you must not overlook? The videos that you create can help you to convey the story of your business and set a professional tone. However, your videos might not be well-executed if they’re not properly edited. You might think that video editing is not worth your time, but this is something that can make your video impactful.

You should be aware of the importance of video editing and the advantages that you could gain from making high-quality videos. Let’s take a look at how video editing is essential for your business.

Sales Boost

Poor-quality videos can interfere with your conversion rates. If you’re running an eCommerce business, you must consider the impact of creating videos that are professionally edited. Quality videos that are well edited may help to increase your sales performance as well as boost your online presence.

People are drawn to videos that are well-produced, edited, and grab their attention. People who love your videos will also be inclined to share them on different social platforms, which could help to boost your customer base. Video editing is a technique that may also give you excellent results for your startup, real estate, corporate, and other types of businesses you operate.

It’s Faster

Editing your videos can become an overwhelming and time-consuming task if you don’t have the right skills or patience to complete the task. By hiring a video editing service, it’s much easier for you to get faster delivery. A professional service assures you that your videos are properly edited to suit your business needs.

More Flexibility

You have the freedom and flexibility to edit your videos to match your vision. An experienced video editor will have a good understanding of your vision and provide you with the results you’re looking for.

Get Professional Videos that Align With Your Business Needs

Once you’ve decided to make videos, you must ensure they are professionally produced and edited to help you achieve satisfactory results. Creating a bunch of videos that represent your business can do so much to help you gain attention from your target audience.

If you’re a beginner or lack video editing skills, you have the choice to get help from talented professionals that can assist you with the entire process. Nowadays, you have the advantage to get your videos edited to perfection by relying on experts who specialize in fulfilling their client’s needs.

Too often, in the world of video and audio, people are only focused on the big things.

That’s Not to Say that Big Things Aren’t Important – They Are!

The narrative of a piece, for example, is one of the most important components there is. If you can’t tell a story with video or audio, you’re surely doomed in terms of the results that you get from a campaign.

However, there’s also a lot more to it than that, as any editor or hard-working production professional will tell you.

There’s a lot to edit out in terms of extraneous material, and some very painstaking technical processes that can seem pretty tedious. These are almost always done behind the scenes, without a lot of fanfare, but they’re absolutely vital to the process. They also deserve recognition which is part of what we talk about when we discuss production principles at conferences or events. That’s a less-acknowledged part of how this all works!

Creative Design and Implementation

Think of the narrative world and the design on one end of a spectrum, and the technical edits on the other hand.

Both of these things have to happen, but they have to happen rather independently of each other. When you get the balance right, when you get the equation right, then you’re going places!

We talk about this all the time as we help clients to build their campaigns and video programs. That sets them up to have better results and more success with the video and collateral they produce.

It’s Not Just About One Type of Quality

It’s about two different types of quality, and having the quality assurance you need (in each of those two areas) to know that your project will come off well.

Take a look at the rest of the blog for more information on how we work, and other aspects of this process. We are proud to be at the forefront of corporate video production, B2B video production and live streaming hybrid events, with services like video editing and web production.

A combination of good pricing and excellent service led to our representation as a leading firm in the Southern California region, with a great record from the Better Business Bureau and other sources.

Some of our clients include CBS, Pearson, Univision and others, which shows you that these and other firms have seen fit to invest in using our services for their successful campaigns. Ask us about the broadcast services that you need to put together an excellent corporate video product.

Make Your Corporate Videos More Exciting With These Great Tips

Finding a larger online audience will require the use of engaging marketing materials. Relying solely on written content to attract online attention from consumers is a mistake many business owners make. While blogs should be part of your marketing strategy, you also need to realize the importance of quality video content.

Every year, businesses in the United States spend over $55 billion on video marketing campaigns. If you want your corporate videos to strike a chord with your target demographic, you need to focus on making them more entertaining and exciting. Here are some things you can do to make your corporate videos more exciting.

Add Titles and Graphics To Your Videos

When trying to figure out how to optimize your videos to make them more exciting, you need to think about the material being covered. If the videos being provided to your target audience are designed to teach, then you need to make it easier for consumers to grasp the information. One of the best ways to do this is by adding titles and graphics to your videos.

With the implementation of titles, you can bring clarity to your videos. These titles also let video watchers know where the information they want is contained. While adding graphics and titles is a good idea, you need to avoid overdoing it. Using these elements sparingly in your corporate videos can help you increase the impact they have. Overusing these elements can alienate your target audience and make your video content confusing.

Implement Story Structure In Your Videos

Before you start the process of making a new corporate video, you need to develop a storyboard. Making a video without a good idea of what you want to cover and how the information in question will be presented is a bad idea. In most cases, this mistake will lead to your finished video being a jumbled mess.

If you want consumers to respond to the videos you create, you need to implement structure into the story you want to tell. By putting together a story structure, you can stay on track and provide a video that is easy to understand. If you need help developing a plan for your corporate videos, working with professionals is vital.

Consider Production Quality

When a person views a video for the first time, they will consider a variety of factors when developing an opinion. One of the main things a person will pay attention to when watching your video is production quality. If your video looks like it was shot on a video camera from the 1980s, you might lose viewers instantly. This is why you need to work with professionals to ensure the production quality of your corporate videos is high. Professionals will have the equipment needed to bring your vision to life.

Producing high-quality video content for your audience is a great way to retain their attention. If you need help developing new video content, CinemaViva has the tools and experience to assist you.

How To Use Videos To Generate More Sales Leads

If you want to achieve your long-term sales goals, you need to realize the importance of generating a steady flow of leads. Growing your customer base will require both hard work and the use of the Internet. Relying solely on written content to attract attention from potential customers is a bad idea. Utilizing the power of video marketing is crucial when trying to provide consumers with engaging and informative content.

A recent study found that over 83% of business owners felt that video marketing campaigns provided them with a great return on their investments. Are you trying to generate more sales leads with your marketing videos? If so, you need to consider the useful tips below.

Use Video On Your Landing Pages

When trying to segment your audience and expand the reach your business has, using landing pages is crucial. A landing page allows you to provide consumers with information about a particular product/service offered by your company. Many business owners create these landing pages to use in their paid marketing campaigns. Ideally, you want the information provided on these landing pages to be easy to consume and entertaining.

One of the best ways to boost the conversion rates your landing pages provide is by placing well-produced videos on them. Most people will watch a short video before they read a page of text on a webpage. By targeting the content in these videos to fit the product/service being promoted is a great idea. With the addition of video, you can easily generate more leads with your landing pages.

Produce Testimonial Videos For Your Website

Gaining the trust of online consumers is harder than it seems. The average person has more options than ever before regarding the businesses they can use to fill their needs. If you want to show a potential customer why your company is better than the competition, then providing them with social proof is so important. Customer testimonials are one of the most powerful forms of social proof on the planet.

Acquiring this user-generated content and posting it on your website homepage is a wise move. If this is the first thing a consumer sees on your website, it can help you gain their trust and convert them into paying customers.

Optimize Email Campaigns With Personalized Videos

Business owners use a host of different methods to generate leads. Email marketing campaigns are one of the most popular tools used by entrepreneurs to connect with potential customers. Most consumers prefer receiving emails from companies attempting to gain their business. If you want to generate more leads with your email marketing campaigns, you need to think about creating personalized videos to embed in them. With these personalized videos, you can attract the attention of potential customers and move them to the next level of your sales funnel.

As you can see, there are a number of ways to use video to generate sales leads. If you are ready to start producing video content for your target audience, CinemaViva is here to help.

Are you unsure if corporate video production is right for your business? If so, you aren’t alone. After all, this represents a significant initial investment.

However, when you get to know some of the benefits offered, you can decide on corporate video production.

Increase Brand Awareness

Did you know it can take up to seven impressions before you build any type of brand awareness in front of a customer? If you aren’t generating awareness, customers will not remember your brand.

A good way to appear in front of your customers is with high-quality corporate videos. Sharing thought-provoking messages will help you remain top of mind, as well.

Try using emotions to appeal to your target audience. Developing an emotional connection will help customers remember who you are. They will also start associating your brand with the emotional response you created. As brand awareness begins to grow, so will brand recognition.

If a customer needs your service or product down the road, they may remember your video. They won’t even have to research other brands – instead, they will remember you and choose you.

Increase Audience Engagement

People will stop and watch video content. You can add videos to various marketing strategies, which include:

Email marketing
SEO – search engine optimization
Social media marketing
PPC advertising

When you add videos to these digital marketing strategies, you will capture your customer’s attention. They will stop scrolling through still photos when your video begins playing. It means you will have a much easier time engaging your audience if you use corporate videos.

According to one study, up to 54% of customers want to see more video content from the brands they support. In fact, most customers agree that video content is the most engaging type of content available.

You can use your corporate videos to encourage your customers to take a set action. More than 60% of customers will purchase a product after they watch a branded video. It’s also possible to use a call to action to encourage people to get in touch, resulting in a significant influx of new leads.

Build Trust

If someone doesn’t trust your brand, they will not give you their business. You can use corporate video production to build brand trust.

Try creating videos that showcase your transparency and honesty. For example, is it possible to give your customers a “behind the scenes peek” at your business? You can also use your video content to show off your expertise and experience in the industry.

In some cases, you may become a thought leader by doing this.

As customers learn more about your brand, they may decide that they trust you. After that, they will begin shopping with you and help to boost your business.

Are Corporate Videos Right for You?

As you can see, there are more than a few benefits offered by corporate videos. If you have been on the fence about using these videos for your business, now is the time to try it out.

Tips to Create a 15 Second Ad That Stands Out and Demands Attention

Are you interested in producing a 15-second ad that makes a huge impact? If so, it’s worth remembering the following:

Up to 46% of people believe ads should not be more than 15 seconds.
Up to 56% of people wind up wanting to skip them.

Today, a 15-second video ad is considered the modern commercial break. Many people dislike them, most skip over them, but some people like them more than the actual content they are watching.

Everyone can automatically think of a few adverts – gems in the cluster of digital clutter. These are the ads that make you laugh, catch you off guard, and even get you a little emotional.

If you want to create this type of ad for your business, use the below tips and information.

Immediately Capture the Watcher’s Attention

Interesting sounds, popping colors, and aesthetic images are necessary for any 15-second advert.

Use the initial three seconds of your video to grab the watcher’s attention. Consider how you can build instant brand awareness. These initial moments will determine if the ad holds a person’s focus or if they are distracted completely from the video.

This is the initial step of the AIDA framework – Attention, Interest, Decision, and Action. The framework creates engaging video content that captures attention, creates interest, and drives conversions through action.

Just be careful when creating a 15-second ad since these are a bit different. Since they are shorter and more compact, everything is faster. Get creative and consider how you can communicate your message in a punchy and pithy manner.

Avoid Overloading Your Audience

You must create video ads that stand out from the others. Create an interesting and eye-catching advert, but make sure the video’s focus isn’t lost with everything else going on. This is where making sure you don’t overload your audience comes in.

There is no point in investing in advertising if your video won’t make a lasting impression. If your customers feel bombarded with noise, images, and an “in your face” CTA, this won’t happen.

Make sure there’s a single focus and idea in your 15-second advert. If you don’t do this, you may cause sensory overload for your audience, leading to a negative experience and taking away from your CTA.

Inspire Curiosity

Make a video ad that rewards the person for watching it. This means you tell a story. It doesn’t matter what it is; try to deliver something positive in the end. This is going to help your engagement levels grow significantly.

Creating a 15 Second Advertisement That Gets Results

If you want to create a stand-out 15-second advertisement that achieves the desired results, be sure to keep the information above in mind. Doing so will help you meet your goals, no matter what they are. You can also seek help from professionals to ensure you get the video quality you want and need for the advertisement.

At Cinemaviva, we have the tools and experience to create a compelling 15 second ad for your business, including video studio and 6k cameras.

Don’t settle for low-quality videos that won’t surpass your expectations. You deserve the best innovative video solutions.

Businesses around the world are becoming more aware of the power of virtual video productions. Corporate businesses have the advantage to create appealing videos that may have a major impact on their target audience. Virtual video productions are a powerful marketing strategy that you can implement for the upcoming year.

Let’s take a look at a few trends that you should consider using for your company.

Virtual Video Testimonials

Virtual testimonials can create a huge impact on your company. The smiles, excitement, and enthusiasm from customers may help you to achieve the competitive edge that you want for your industry. Happy customers get to create virtual videos praising your products and services, helping to increase the reputation of your company.

Video testimonials are effective marketing tools that may help to increase exposure to your company. This also helps you to build a stronger emotional connection with your target audience.

Live Streaming

Live streaming videos enable companies to expand their reach, which helps to attract more customers as well as social media followers. This is a way for a company to differentiate itself from competitors.

The creation of live streaming videos can educate or entertain your target audience. Live streaming videos are a trendy marketing technique that you can utilize on so many social media platforms. By creating a selection of videos that are relevant to your company, you can garner interest from prospects and gain more exposure to your business.

Another key element that may benefit your company is live question and answer sessions. Live streaming allows you to establish a good interaction with your audience during these sessions. In a virtual setting, you have the opportunity to attach a face to your business through live streaming.

Vertical Videos

Vertical videos are another popular marketing trend that could be a huge benefit to your company. With vertical videos, cell phone users view their phones in a vertical video format. This idea prevents cell phone users from tilting their phones and prevents distractions.

Supercharge Your Company With Innovative Video Marketing

Videography is a smart content creation strategy that you should not overlook for next year. Savvy video production services have the competence to help companies elevate using the most effective corporate video trends. Nowadays, it’s so simple for companies to take advantage of the latest video innovations to produce superb videos. This is a long-term strategy that you can implement to target your audience for optimal results.

Book a virtual meeting with us to discuss video projects for your company.

Should you use animated explainer videos for your business? In the video industry, animated explainer videos have increased in popularity and could be a viable option for your business. You could be in the habit of using traditional techniques to promote the business you’re operating. However, you may not always get satisfactory results and waste precious time and money. Nowadays, you can make the big leap to using a great marketing tool like an explainer video to excel your business.

Let’s explore the top ways explainer videos may help you to achieve your business goals.

They’re Entertaining

You will have a difficult time reaching your target audience if you present them with boring videos. Your audience might even refuse to watch the entire video if you fail to grab their interest. Explainer videos are more entertaining, informational, and make it easier for you to provide a powerful presentation to an audience. Creative explainer videos have the potential to remain in the minds of people for a longer time. So, this gives you a great advantage to promote your product or service with an explainer video that conveys a message to your target customers.

Brand Awareness

Are you utilizing the right techniques to spread the word about your brand? Brand awareness is a critical goal for every business. Upload explainer videos on popular social media sites to increase brand awareness. Millions of social media users love watching all types of interesting videos. So, you can entice your target social media followers with explainer videos. Whether you’re introducing a service or products to your target audience, you can use your video content to garner attention and attract prospective customers.

Product Explanation

Explainer videos come in handy when you want to explain your company’s products to customers. If you’re launching a new product, you can create a 90-second explainer video. This video can explain how the product works, its benefits, features, and other pertinent information.

Use Explainer Videos as Your Innovating Marketing Tools

Depending on your business goals, you have the chance to use various types of explainer videos to your advantage. You can use them on the homepage of your company’s website, landing pages, emails, and social media channels to increase engagement and boost your overall business.

Do you need help creating explainer videos that align with your needs? Reach out to us at CinemaViva to learn how we can provide you with smart video content creation for your business.

The amount of money spent online has increased drastically in the past years. Some estimates show that online sales rose as much as 43% in 2020. This means it is time to strike while the iron is hot if you are trying to sell your products online. Relying solely on pictures of your products to inform consumers about the benefits they can provide is a strategy that can backfire.

This is why you need to realize just how important video is when trying to get your point across about what your products offer. Are you trying to create memorable and informative product videos? If so, here are some things you need to consider.

Focus On Solving a Problem

Before you start the process of creating an explainer video for your product, consider what approach you will take to describe this item to your audience. Putting yourself in the mindset of a customer is a great way to figure out how to structure your product video. Most people look for products that can help them solve problems they encounter in their daily lives. If your product can help to solve a common problem, then you need to highlight this in your video.

You also need to make sure the description of this video includes information about the problem it solves. In most cases, people will scan the video description before actually watching the content. This is why you need to relay this information to ensure the people who are dealing with the problem in question realize this content is for them. Walking through a step-by-step breakdown of how your product solves this problem can help you generate new sales leads and grow your customer base.

Keep Your Message Short and Sweet

Newcomers to the world of product videos usually make the mistake of rambling and sharing too much information. While this may seem like a good way to provide watchers with more context, it can send some consumers running for the hills. This is why you need to focus on boiling your message down to the main points. Making a detailed video script is important when trying to visualize what needs to be covered in the video. Keeping your message short and sweet can help to ensure more people watch the video in its entirety.

Know Where To Post Your Product Video

Once you have created a video you are proud of, showing it to the world is something you should be passionate about. Knowing where to post this product video can help you attract lots of attention. Posting this content on your homepage is a great way to reel in visitors to your website and turn them into customers. Creating a landing page for the product in question and putting the video there is also a smart move. Driving traffic to this landing page with the help of social media posts and pay-per-click ads can expand the reach you have.

Considering the factors in this article can help you create a product video consumers will love.

4 Ways Live Video Streaming Benefits Your Business

In the digital age, live video streaming has become a popular trend for millions of people around the world. Live streaming technology is a wonderful option that you should consider using for your business.

If you want to use an innovative idea to improve your business, you may experience positive results from live streaming. Let’s take a look at four important ways your business could benefit from live video streaming.

1. More Exposure

Live streaming makes it so much easier for you to market your business on the Internet. You may experience more exposure for your business by using real-time live video streaming technology.

Instead of using annoying ads to promote your business, live video streaming makes your business appear more professional and helps you to connect with your audience. Your live streaming event can help you to accumulate more likes, shares, followers, and comments from your social media channels. This is one of the most effective ways for you to engage with your target audience and for you to gain better access to prospects.

2. Reduced Marketing Costs

Are you tired of wasting money marketing your business and need a better cost-effective strategy? When you’re marketing your business, you may have concerns about using affordable, low-risk strategies. Live streaming is a marketing tactic that you should consider if you’re on a budget.

Use this affordable marketing alternative to reach your audience. Multiple live stream videos may help to grow your audience, which makes it easier for you to save money and potentially increase your revenue.

3. Brand Trust

A polished, edited video can effectively represent your brand. Using live streaming videos is an authentic way for you to build loyalty and trust with your audience. When you accumulate more trust from your audience, they are more inclined to watch more videos and share them with other people. Sharing your videos across multiple social media platforms may help you to achieve substantial business growth.

4. Real-time Engagement

It is easier for you to communicate with your target audience through live streaming. This technology allows real-time interaction with your audience and makes it easier for you to respond to their questions.

Sharpen Your Marketing Skills With Quality Videos

Nowadays, it is easier and more hassle-free for you to market your business on the Internet. If you’re not getting satisfactory results with traditional marketing, you can implement the use of live video streaming to promote your business.

This is a powerful marketing technique that may help you to achieve long-term results for your business.

Do you need help creating professional videos for your business? At Cinema Viva, we’re the experts that you can count on to provide you with successful project creation.