Case Study – Web Video Production for Startups – Rideplay.TV

 In Marketing, Uncategorized

Last year CinemaViva had the opportunity to help out a new local advertising company called Rideplay.TV.  Their platform is unique in that they offer in-car entertainment and advertisements in the back of rideshare vehicles like Uber and Lyft using tablets.  Here is the story of creating a web video production for them.

Pre-Production:

We met with the Rideplay team to determine who their target market was and what types of shots they needed.  They had a basic outline which we helped to codify.We decided that we should get film several people in the back of the car interacting with the tablet.  We also wanted to tell a story so we all decided it would be a good idea to get a couple going out on a date to show how typical experience using the Rideplay service.  Through a craigslist ad we hired a great actor and I called upon an actress that I had casted for a previous video to play the role of the girlfriend.

Production:

This was a really fun shoot with an adept crew and fantastic talent.  We all met at the harbor and spent a couple of hours riding around in the car with the extras.  Our friends and co-workers were happy to help out.  Then it was off to downtown to film at Petco Park with the 2 featured actors.  Since most of the shots were going to be in a car, I decided to use the DJI Osmo for this video.  It’s small, has a wide lens for tight places and stays very steady due to the 3 axis gimbal.

Post Production:

Since the video was already scripted editing went smoothly and according to plan.  It only took 2 revisions to get approval from the Rideplay team.  Once the picture was locked, I put out a casting call on Voice123 for a voice actress who did a fantastic job.

Distribution:

Like most web video productions, we sent them a final version that could be uploaded to their  Facebook and Youtube accounts. Once on YouTube, it is easy to place on a website with the Youtube embed code. The video is displayed prominently on their homepage.

 

Web Video Production on Website

 

Outlook:

Rideplay is off to a great start, they received a lot of press coverage and the video was even used in several news reports. See the report from the CW6 here.

Testimonial:

“Cinema Viva is my go to source for web video production.  I use them over and over because the experience and results are always consistent.  The process is easy and Horacio does a great job providing direction.  Thanks Cinema Viva! – Greg Maestro, CEO – Rideplay.tv

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